As a marketing and social media intern at Sacred Heart University's Center for Career and Professional Development, I led the development and execution of a comprehensive strategic marketing plan that built awareness about the center’s offerings for students and drove attendance to events hosted by the organization. I created content and managed all social platforms owned by the center including Instagram, Twitter, Facebook, and LinkedIn. In this role, I was able to strengthen the relationship between the organization and the student body community at Sacred Heart - doubling the following of the organization’s Instagram account and implementing creative new ways to drive community engagement like giveaways and contests.
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